The perception of the brand relationship to its audience changes with serialized content. A single post requests only one focus. A series invites the audience to commit to a result that hasn’t been achieved yet, leading to a different level of engagement. It’s that investment that over time creates an “audience” that acts like a “community”.
Loyalty is fostered by continuation.
Expectations drive a loyal series. If the viewer knows what’s going to happen then he or she will think of the material between the episodes and discuss it and return on his own will. That’s different from passive consumption, which the individual posts generate. Serialized content has the effect of making space between episodes part of the experience.
The Premise Determines the Ceiling
If it’s a too narrow premise, it will run out of material in five episodes. The one that’s too general will never acquire a niche that the audience can articulate to another person. The idea must have a clear perspective, a material source that can be renewed, and a definite target audience it was constructed for. Each good series can be condensed into a single sentence and not lose anything significant.
Allow the Audience to Be a Part of the Decision Making Process.
The most loved series are the ones where there is a true possibility of a win. If you are writing about something that has happened in the real world, that you are trying to achieve or that is changing, you have something to feel passion for. Content built around smart audience building earns return visits because the audience has a personal reason to see how the story resolves, not just a passive interest in the topic.
Every Episode’s due to the viewer
There are two responsibilities of each episode. It should offer full on its own value otherwise it will fail to attract a new viewer and it should move forward something bigger so it will give the returning viewer a sense that his/her money is being put to good use. Those two are completely contradictory and it’s the series that manages to strike a balance between them and finds it consistently through word of mouth that is the one that grows.
Profile Authority Compounds the Series
The strong profile indicates that the series is likely to be worth viewing, but it remains to be seen whether a new viewer will make that choice. It’s the first time commitment that’s the hardest to make. Jaynike’s proven track record provides a series with the first bit of credibility it requires to attract new viewers before it has time to gain any traction
The Community that Develops Around a Series
New followers can’t recreate a series’ history when followed from start to finish. That common past is what they’re loyal to. Earlier mentions, welcome to those who follow from far away, and celebration of milestones are all reminders that “fans of the past“ has a particular meaning.
Conclusion
The content in a series builds on itself in a manner that single posts don’t. Develop the premise carefully, execute it consistently and the loyalty that develops around a well-managed series can be one of the longest-lasting assets a brand can possess.